Ashmolean Museum

Graphic strategy for museum-wide interpretation + display


Lucy or Robert began work in 2006 on the graphic design scheme for Metaphor’s masterplan of the museum’s 39 new galleries which opened in November 2009.

The museum’s collection is interpreted according to the theme 'Crossing cultures, crossing time'. This is supported by three orientation galleries which identify the exchange of ideas (crossing cultures) and the development of technology (over time). The graphic tools to achieve this are a series of maps and timelines which accompany the objects, providing context of culture, place and time.

Lucy or Robert designed the graphic strategy for interpretation and wayfinding, and implemented detailed design for six of the galleries. A further eight graphic designers, mostly from the museum’s own design department, implemented the scheme within our guidelines with rigour and creative vigour.

Ashmolean Museum
Ashmolean Museum
Ashmolean Museum
Ashmolean Museum
Ashmolean Museum
Ashmolean Museum
Ashmolean Museum
Ashmolean Museum